Our Story   

Hey there! I’m Prachi, and this is the official online store of Paridhaan Paridhi, re-founded with love and a fresh, soulful twist. My grandfather used to run a manufacturing company called “Paridhan Paridhi” many years ago, back when it was all about cottons. Twenty-three years later, it’s here again with a whole new vibe and vision, dedicated to ethical and slow-made fashion that supports traditional Indian loom practices.

It all started as a small idea, turning into hours of conversations and many planning later.... I left a steady job in Hyderabad to come back home and build something meaningful. Here, I’m curating mindful collections, handling everything from fabric-making to garment stitching: A to Z, all while working with our dedicated team of weavers from Northeast India and our karigars from the North. Every piece is handcrafted, rooted in ethics, and made with complete transparency so you feel connected to every inch of Paridhaan fabric, every Paridhaan stitch, and every Paridhaan weaver's story. Do follow us on Instagram to see a day at Paridhaan. We are making an ethical concept and a thoughtful approach to fashion industry. That offers comfort designs that carry the unique Paridhaan touch. Our styles are made to feel effortless...pieces you’ll want to live in. We’re a small team right now: four weavers, two karigars, and a whole lot of passion. 

Thank you for being here and supporting what we’re creating, one stitch at a time <3