By Ethical, we mean making choices that respect both people and the planet at every stage. For Paridhaan Paridhi, that looks like supporting making fabrics mindfully, fair wages and supporting livelihoods for our weavers, being conscious of water and other resource usage, and reducing and reusing waste generated during production.

Paridhaan Paridhi’s ethical journey starts at the loom, where each fabric is thoughtfully woven with care. We work with weavers to control water usage and design each garment with minimal waste—incorporating even fabric selvages and creatively transforming production leftovers into trims or accessories for upcoming projects. Our commitment extends to packaging, thank-you seed cards, and brand tags crafted from pattern cutouts, all to reflect our respect for nature and mindful consumption.

Because, honestly I used to be all about shopping impulsively, going for trends over quality. But over the past 2 years, I’ve done a 180. I’ve grown to love handloom and have a deep respect for the weavers who bring it to life. That’s how Paridhaan Paridhi came to be....my way of supporting their crafts and livelihood. It’s meaningful to me, it's more than clothes we are curating...it's about making a real impact, together.